Marketing for Results
While Marketing is generally seen as a strictly creative career, there are a number of tactical and logistical processes that are included.
The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or Chief Executive Officer (CEO) might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies.
Course Offerings
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Fast Facts
- Median annual earnings in May 2006 were:
- $73,060 for advertising and promotions managers
- $98,720 for marketing managers
- $91,560 for sales managers
- $82,180 for public relations managers
- Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540.
(Sources: Occupational Handbook)